I'm all for metal-styled axes. Hamer was number one in the day.
I'm not sure if it was marketing, the introduction of the slammer series, or something else, which led to their exit from this market, but it was their presence in this segment which prompted me to purchase their products and develop as a guitarist. A number of premier rock and metal acts used their products exclusively, over other brands such as ESP, Jackson/Charvel and BC Rich.
Craftsmanship aside, I'm still perplexed as to the appeal of their current USA catalog.
If I want a Les Paul, then I'll buy a Les Paul:
If I want a metal axe, I cannot buy Hamer - because they refuse to build them anymore. Even though I am a long-time loyal customer, they have chosen not to serve my needs, which is unfortunate as I would love to continue supporting them. I'm lucky to have snapped up a dozen choice axes of theirs over the years. But now, they have chosen to exclusively build models which suit old men with fat wallets, as opposed to young up & coming rock/metal players. I apologize for any offense taken in this observation, but that is my view from the side that is losing out in Hamer's decision to shun metal players from their ranks.
Luckily, there is still Neal Moser and MCS which is willing to build quality metal axes for players like me. I'm thankful for what Hamer's given, they've moved on and so must we all.