Good on her, and good luck to her, too! Sounds like she's doing it the DIY route kinda like Jack White/Third Man Studios, though White's gone even farther by putting out vinyl records, too.
Reminds me of this Toyota RAV4 TV commercial that I saw on US TV recently. It kinda makes a commentary on sterile digital 'cookie cutter' click 'n link-style music, and the commercial's so new that YouToob doesn't even have it yet, it's called 'Industry Plants',and can be found on ispot.tv.